OUR STORY

LOID NOBLE, a company born in 2018 in a studio apartment in Bel-Air, California, is a testament to one person's passion and creativity. Niki Abraham, our enthusiastic founder, initially started making candles as a simple pastime, crafting small batches in her kitchen and gleefully gifting them to loved ones. The overwhelmingly positive reception from friends and family ignited a spark within Niki, inspiring her to turn her hobby into a fully-fledged business venture.

The journey began by participating in a weekly farmers' market in Westwood, Los Angeles, where patrons quickly fell in love with the handcrafted charm of LOID NOBLE's products. Encouraged by the growing demand and support from the local plant-based community, Niki set her sights on expanding the reach of her creations. Taking the leap, LOID NOBLE established its online presence through a dedicated website and an Etsy shop, while also selling on Amazon.com. Within a year, the company relocated to the East Coast of the United States, setting up shop at numerous farmers' markets and pop-up events across the Tri-state area on a weekly basis.

The brand's footprint in New York City expanded as LOID Noble secured a retail space at the renowned Artist & Fleas in Soho, delighting customers with their unique offerings for several months.

Additionally, the company became a regular feature at the vibrant Grand Bazaar NYC, a beloved Sunday market nestled in the bustling heart of the city. Through dedication, creativity, and a commitment to quality, LOID NOBLE flourished into a beloved presence in both local markets and online platforms, bringing joy and artisanal charm to customers far and wide..

9 months after relocating to the East Coast, the Covid-19 epidemic hit the shores of the United States. Despite the chaos, the business continued to thrive, expanding its consignment program and production team. However, everything came to a stop when the lockdown began. Now, four years after Covid-19 struck, LOID NOBLE, now ITBO GREEN, is in an even better shape. We have resumed our operations with renewed vigor and a steadfast dedication to achieving our goals.

our products

  • Organic Essential Oils
  • Absolute Oils
  • Single-Oil Candles 
  • Multi-Oil Candles
  • Plants-in-the-Mix Candles
  • Herbal Bar Soaps
  • Herbal Body Wash
  • Salts & Herbs (bath bomb alternative)
  • Reed Diffusers
  • Organic Floral Water
  • Herbal Wax Melts

The potent essences found in plants have been meticulously extracted to create essential oils, serving as foundational elements in all our bath and body formulations.

SHOP ESSENTIAL OILS

Committed to Sustainability

  • We have embraced a nearly plastic-free initiative within our operations. Seeking eco-conscious alternatives for essential oil bottle covers, we prioritize materials that are gentle on the environment.

  • Opting for recyclable glass containers, we ensure that our packaging supports circularity, enabling consumers to repurpose the containers for various domestic uses; our candle jars for instance are tumbler glasses.

  • As part of our commitment to sustainability, we'd like to offer you a free 1-ounce essential oil as a token of our appreciation if you can send us 10 used oil bottles of ours. We cover the cost of postage.

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